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You Want Fries with your Carbon Offsets?

Purchase a fast-food meal and buy some carbon offset credits in the process.  Credit card company Sustain:Green wants to use the cash-back customer reward system to fund a group purchasing effort.  The idea would allow credit card customers to pool their funds, thereby increasing their impact in carbon market transactions.

Sustain:Green CEO, Arthur Newman, got the idea from his previous role in the cap-and-trade market on Wall Street, where he used carbon offsets as a former partner for Carbon Capital Advisors.

The premise works like this: The card offers the equivalent of 2.7 percent cash back.  But, instead of receiving the money, cardholders can choose to have Sustain:Green pool the money and buy offsets through the American Carbon Registry. Full story.

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