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Nespresso pouring The Positive Cup

Nespresso, Nestlé’s Swiss espresso coffee business, has announced a new business sustainability strategy called The Positive Cup.


The company has targeted 2020 for the full implementation of its sustainability goals, including sourcing 100 percent of its Grand Cru coffees from established, sustainable farms across Africa and recycling 100 percent of aluminum coffee capsules used in the brewing process.


Perhaps the biggest goal is becoming carbon neutral via an extensive agroforestry program.  The company has already reduced its carbon footprint per cup of coffee by 20 percent since 2009.  Going forward, it plans to offer technical assistance to farmers plus free trees for reforestation with a monetary incentive for every tree planted.


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